5 Best Guest Blogging Strategies in 2021

Need guest blogging strategies that will help you build links and get the best search engine rankings? You’ve come to the right place! Many bloggers realize guest blogging is essential, but they aren’t sure how to get started. That’s okay, because we’re breaking it all down here!

In this article, we’re going to discuss the 5 best guest blogging strategies. By the end, you’ll know the best ways you can reach out and connect with other bloggers. Get ready to start blogging like a pro. Let’s dig in!

Before We Begin

What is guest blogging?

Guest blogging is the act of blogging as a guest on another blogger’s website.

What are the benefits of guest blog pots?

You gain many advantages by posting as a guest on other websites. Not only is it a chance to build relationships with other website owners and staff, but you benefit in many personal and technical ways. Here are a few:

  • Gain exposure as a writer
  • Build a portfolio
  • Learn to pitch ideas
  • Challenge yourself to new styles of writing
  • Build website backlinks for better search engine optimization (SEO)

Top Guest Blogging Strategies

Trade on social media

One of the easiest guest blogging strategies is to find other bloggers through Facebook groups. There are many groups that help bloggers connect and support each other. Bloggers Supporting Bloggers, for example, does exactly as the name implies.

Groups like these encourage favor exchanges (share for share, comment to comment, etc.), and you can easily find people willing to trade with you there. You can also find other bloggers in your niche who are willing to trade blog posts with you. Just look around, and you’ll see.

Ask your boss

It’s not that farfetched. Why not ask your boss if you can submit a post to the company blog? Better yet – why not ask them if you can start the company blog?

Most guest blogging strategies revolve around pitching ideas, and if you can make the right pitch, you can make it happen. Your could help with your company’s blog or even help your boss start their own. Either way, it’s a smart business move that can help you gain exposure if you play it right.

Pitch to listed websites

There are long lists of websites that accept guest bloggers everyone online. You can submit article pitches to known sources for as long as it takes to get one accepted and published. The only problem with using a list like this is that everyone uses them. Many websites get so many submissions that you’re lucky if ever get a reply. For this reason, pitching articles this way is nothing short of a crap shoot, but if you’re okay with grinding it out, it could work for you.

Use an online service

If you have the money to spend, there are many online services that will help you get quick results. Services such as Help A Reporter Out (HARO) help journalists find publications and vice versa. The paid aspect ensures a level of quality during exchanges, so it’s a reliable option if you’re looking to build quality backlinks.

Pitch directly to website owners

Pitching unsolicited ideas to websites and blogs is easy and be effective if you’re good at selling yourself. Find blogs you think you can contribute to and send them an email. You’ll improve your chances of getting a response if you include a pitch in your message, so give it all you’ve got. Be friendly and more than likely, they’ll return the favor!

Final Words

These guest blogging strategies will help you branch out. Even if things don’t go your way at first, sooner or later you’ll find success. Persistence is key!

Things to remember

  • Take your time with your pitches and make sure they’re at the same level as other writers. Remember, they’re your competitors!
  • If you’re good at one type of writing, look for opportunities which you let you show it. Play up your strengths!
  • You may need to learn about journalistic writing if you want to be published on a major news site. Don’t be afraid to challenge yourself!
  • Be careful if you choose to use an online service. Some of them use black hat teachniques that can hurt your site credibility!

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